Faraone Jewelry: History, Prestige & Market Value

An Italian House of Excellence

Founded in Milan in 1860, the Maison Faraone is one of the oldest and most prestigious Italian jewelry houses.
Created by the Faraone family, it quickly distinguished itself in the late 19th century for the quality of its gemstones, the purity of its lines, and the elegance of its settings.
Located in the heart of the Quadrilatero della Moda, it soon became a favored jeweler for the Italian and European elite.

Over the generations, Faraone has established itself as a symbol of Milanese refinement and craftsmanship, heir to a tradition in which gold, diamonds, and color are combined in creations that are both timeless and spectacular.
Its style — between classical and contemporary — unites the craftsmanship of Italian master jewelers with a constant pursuit of innovation and perfection.

Jeweler to Royalty and the Great Houses

Faraone’s renown quickly spread beyond Italy.
In the 1950s and 1960s, the house became an official supplier to Bulgari, collaborating on exceptional creations for the international jet set.
It was also known for producing jewels for the Italian royal family, as well as for leading figures of cinema, fashion, and Milanese high society.

Faraone developed a distinctive style: balanced volumes, brilliant colored gemstones, contrasts between white and yellow gold, and extreme care in crafting invisible settings.
Each jewel reflects the house’s philosophy: to enhance the stone through light, not through excessive ornamentation.

A Style Between Tradition and Modernity

Faraone jewelry is defined by refined, timeless elegance, true to the Italian aesthetic.
Its collections combine technical precision and visual harmony, often centered around high-quality gemstones: diamonds, emeralds, rubies, sapphires, and tourmalines.

The settings are light and architectural, reflecting Milan’s taste for geometry and purity.
Three-stone rings, diamond rivière necklaces, drop earrings, and flexible bracelets rank among the house’s most emblematic designs.

Today, the brand continues to uphold its prestige under the name Faraone Casa d’Aste, active in fine jewelry and precious object sales in Milan.

The Most Sought-After Faraone Creations

Collectors and fine jewelry enthusiasts particularly seek:

• Central-stone rings (diamond, ruby, sapphire, emerald) with delicate pavé settings.

• Gold and diamond bracelets or necklaces, emblematic of the 1950s–1970s style.

• Floral or animal brooches set with colorful gemstones.

• Pieces produced in collaboration with Bulgari, now especially rare.

• Signed “Faraone Milano” jewels, accompanied by their original case and certificate of authenticity.

Vintage creations, with classic design and documented provenance, stand out for their rarity and exceptional craftsmanship.

Market Value and Appraisal of FARAONE Jewelry

Faraone jewels are among the most respected Italian signatures on the market, alongside Bulgari, Buccellati, and Frascarolo.
Their value remains stable, consistently supported by an international clientele of discerning collectors.

Pieces from the 1950s–1970s, reflecting Milan’s glamorous era, are particularly sought after.
Jewels accompanied by their original box or Faraone Milano certificate enjoy additional value.

Selling a FARAONE Jewel at Auction

Owning a Faraone jewel means holding a piece of postwar Italian jewelry artistry, where design meets craftsmanship.
At Aguttes, our Jewelry & Precious Objects Department assists collectors and private clients in the valuation, authentication, and sale of Faraone creations.

We offer:

• Free, confidential, no-obligation estimates, online or by appointment.

• Submission of photographs (overall and detail views), description (materials, stones, hallmarks, signature, condition), and any certificates or invoices.

• On-site appraisals throughout France and Europe, in collaboration with our regional offices.

• Inclusion of your jewels in specialized or dedicated vintage jewelry sales.

Contact our specialist today to obtain a free valuation of your Faraone jewel and benefit from personalized guidance throughout the sale process.